Pablo Perea

Email Marketing

Marketing

Marketing

Email campaigns are one of the leading weapons for Marketing teams, but it is not easy to get the attention of our potential clients. Let’s go to give a few tips to get great emails with clear messages. We not only want our receiver to make click, but also we want them to be happy doing so… Time is gold It has always been important, but nowadays time is a precious resource and we all want to optimize it. Let’s create clear and short copies that give a clear description…read more

Partially irrational

Marketing

Marketing

Studies confirm that sometimes our decisions are driven by irrational patterns, nevertheless there is some logic that we can study and apply in our design solutions. The human brain tends to simplify when the information obtained is too large to be managed efficiently. Our brain receives millions of bits of information per second, signals from our senses at every moment, and it has to decide which ones are urgent and necessary to analyse in order to do the task we are carrying out at that moment. For example, it is…read more